Category Assessment and Strategic Assortment

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Category Assessment – A Smarter Way of Analyzing Market Data.

Aldata's Category Assessment solutions give you unique insights into how the market is performing. Within the category assessment process you are able to benchmark the market & category and drill down to discover contributing factors of range, price and promotion.

The solution ensures that you have a complete understanding of the category within your enterprise and within the market. By analyzing market and customer data and then assessing retailer performance at an aggregate or detailed level, you are able to identify under and over-performance at the category, brand or any level of product segmentation.

Strategic Assortment / Range Planning for Category Reviews and Everyday Category Management.

Strategic assortment planning with Aldata’s Range Manager allows you to dramatically improve the category management process by leveraging the insights identified during Category Assessment and creating recommended assortment changes based on business rules you define. Range and assortment recommendations are quickly validated and modified in sensible presentations of Item Attributes (to protect variety), Distribution Models (to manage clusters), Opportunity Gaps, and Pareto Curves to understand market coverage. Range Manager’s strategic and cluster assortment capabilities support both full category reviews and the constant flow of everyday changes inherent in today’s dynamic retail environment.
 

Aldata Insights

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Software systems are designed to capture and store data on every aspect of business performance. It stands to reason that if having information is good, then having more information is even better. However, that’s only true if it can be leveraged.

There’s no question that organizational visibility can translate directly into competitive advantage. Retailers who can effectively analyze key performance indicators such as consumer behavior, supplier performance, inventory levels, product performance and service levels are ready to prevent problems and poised to take advantage of opportunities.

With Aldata Insights retailers can aggregate relevant data into one actionable and customizable dashboard that allows managers to respond to conditions quickly and decisively.
 

Aldata Choices

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Your business is all about choices. You choose your strategy, your products, your suppliers. At the end of the day, it’s all about getting customers to choose you.

At Aldata, we have over 20 years of experience helping retailers, manufacturers, and wholesalers like you control their supply chains, from supplier to shopper. You’ve told us what you need – rapid ROI, flexibility, innovation. And we’ve listened.

The result is all about choices.

• Solutions….end-to-end, point, customizable, plug and play, SaaS
• Scalability…from 5 to 50,000 stores and 1 to 100 warehouses
• Innovation…next generation business intelligence, DSD, forecasting and category optimization

Aldata is 100% committed to giving retailers and manufacturers the technology and expertise they need to make sure all their choices are the right ones.